Amplifying the voice and impact of African businesses
BZZN (pronounced Buzzin') is an ecommerce and marketing platform
that connects you with local affiliates to amplify your message.
Create Omni-channel Ads
Simultaneously deploy social media, SMS, email, and call campaigns with affiliate tracking using our all-in-one marketing tool.
Track Campaign Data
View the real-time results of your campaign activities to easily track your return on ad spend (ROAS) and make adjustments.
Discover Local Affiliates
BZZN aggregates influencers in your market so you can create and track affiliate campaigns with a few clicks.
Supercharge your engagement with the power of our affiliates
Human networks are a potent marketing tool because they leverage the power of word-of-mouth and personal recommendations. This can be highly influential in shaping purchasing decisions, building credibility and increasing value. Our affiliates will share your campaign via the channels of your choice, carefully targeting the audience within their networks who are most receptive to your message.
“ According to a study by the Wharton School of Business, people who receive recommendations from friends or family are 4 times more likely to purchase a product than those who do not. ”
Reach your audience through multiple channels at once
Create image, audio or video based ad campaigns with a few simple clicks. Share your ad via social media, SMS, emails, and voice-calls. Specify targets for each and track cost-per-action by channel and/or format.
“ Stay ahead of the curve! According to Statista, digital ad spending in Africa grew from $1.55 Billion in 2017 to $3.19 Billion in 2022; By 2027, 51% of total ad spending in Africa will be through mobile marketing. ”
Use data to guide your marketing strategy
BZZN lets you view the results of your campaign activities in real-time. Our analytics tools allow you to trace a range of metrics directly back to your ad spend, so you can easily understand what you're getting for every marketing dollar.
Metrics tracked include:
- Impressions
- Clicks
- Leads
- Sales
- Affiliates engaged
- Video playback
- Audio playback
- SMS messages sent
- Emails sent
- Audio calls received
- Cost per impression
- Cost per click
- Cost per lead
- Cost per sale
Launch your own e-commerce shop
We make it easy to create your own online storefront in minutes. Manage your products and orders, offer local payment options to your customers, and boost your sales through our affiliates.
Create Your Shop
Use the BZZN app to configure your shop by choosing a URL, uploading your logo and setting a color palette to match your brand.
Add Your Products
Create categories and add items to your shop right away. Set a range of properties for each item like price, inventory and SKUs.
Launch Campaigns
Launch a marketing campaign for your new shop through our affiliate network and track your results and sales in the BZZN app.
Take a mobile-first approach to business
The African continent has a high mobile penetration rate, leading other regions in mobile internet usage a full 13% above the global average, and almost 5% above mobile usage in Asian markets.
The growth of mobile money providers in Africa also exceeds the global average, and Africa has the highest proportion of adults with a mobile money account of any region.
Our mobile-first approach is shaped by this informed understanding of the market, and it's one of the key reasons companies are finding success using BZZN.
Proportion of adults using mobile money in Asia, Africa, Europe and the Americas during the years 2014 and 2017
FAQs
How much does the service cost?
For campaigns, vendors are charged at a rate of 0.8 cents per view, 0.2 cents per email, 15 cents per sms, 50 cents per call and 5% per sale.
Is there a minimum cost to create a campaign?
There is a minimum budget requirement of US$2 to create a new campaign. If you have a current balance in your BZZN account, those funds can be applied to creating a new campaign.
How much does it cost to set up a BZZN Shop?
There is no additional cost to create your ecommerce storefront on our platform. Just click the shop icon in the app to configure your BZZN Shop and add products.
How can I pay for the service?
BZZN accepts mobile money and cash as payment methods. You can add a prepaid sum to your in-app wallet to be spent on future campaigns, or pay for a specific budget when you create a campaign.
How do can I become a BZZN affiliate?
Simply download the BZZN Affiliate app and sign up to apply. There is currently a wait-list to become a BZZN Affiliate. You will be notified when your account is activated.
Do I need to pay to become an affiliate?
Affiliates are not required to pay money to BZZN to offer their services. There is no fee to become a BZZN affiliate, nor is there any ongoing cost for affiliates to use the platform.
How do BZZN affiliates receive their earnings?
At the start of each month, affiliates' earnings from the previous month are transferred to their available balance. Affiliates can withdraw their available balance at any time via mobile money.
Where is the service available?
BZZN service is currently available in Liberia, West Africa. Stay tuned as we announce our entry into new markets.
What are you waiting for?